13 August 2026 · 2 min read
Most AI projects are paving the cow path
Everyone is asking how to use AI. Almost nobody is asking whether the problem underneath is real. Automating an unquestioned process gives you the wrong thing, faster.
Notes
Why finished products get abandoned.
Most of what I write comes back to the same gap — between what was built and what anyone changed because of it.
13 February 2026 · 5 min read
Why adoption, not technology, determines whether digital and AI programs succeed
Most digital and AI programs underperform not because the tech fails, but because adoption never becomes the default way of working. Three patterns I keep seeing — and what changes when design enters early.
15 September 2025 · 1 min read
Would people still use it if the "AI" label disappeared?
Any product built around a technology rather than a real problem burns out fast. Three questions to ask before you build.
31 March 2025 · 1 min read
AI isn't a silver bullet — it's a tool
The mindset shift that decides whether AI actually gets adopted, and the three roles the useful AI use cases play.
26 September 2024 · 1 min read
Stakeholders are users too
Moving into consulting changed how I design — business stakeholders need the same empathy and research as end users.
Shorter than a note: the eight principles the writing keeps coming back to.